To launch Vimeo’s updated Review collaboration tools, the Creative Team developed a GTM campaign spanning digital and OOH channels. The work spotlighted the real collaboration process inside the product, using copy to capture the highs and lows of stakeholder feedback in a way that felt relatable and human.

• The campaign generated industry attention from outlets like AdAge and DesignRush.

• Achieved a 45% increase in Monthly Active Users (MAU) for the Review tool post-launch.

• Contributed to a $436K uplift in first-time subscribers in Q4 2025, exceeding product marketing goals.